Diddy Welcomes Red Cafe To Bad Boy
Via MTV:
“He’s been in the game for a minute. He’s a well-respected lyricist and MC in the whole New York hip-hop scene,” Diddy explained to us while sitting in his midtown Manhattan offices. “But he’s not the average New York rapper. He has something special. That’s why we signed him.”
Diddy has partnered with Akon to release Red’s debut.
“We thought it would be a great idea to collaborate, to put our forces together, to ensure the success of Red’s career,” Diddy added. “He’s been hustling on the scene for, like, seven years now. Maybe longer than that. He’s just now coming into his own. It’s a 50/50 split. It’s no secret to the deal. That’s the best way to do partnerships with your friends and family. Hopefully, we can join our forces together and take Red to the place he needs to be taken to. He’s one of the dopest MCs right now, and he’s honed his craft. The type of music he chose to rock on top of makes him a unique MC.”
“Just from knowing what Diddy brought to the table and what Bad Boy brought to the table, it’s a pleasure to be a part of that,” Cafe said about joining forces with PD. “Now it’s about making sure that same chemistry comes to life in today’s time. The good thing is Shakedown [Red and his company] are already moving. It’s almost like a turnkey operation for Diddy. He does his things, adds his sprinkles to make it bigger. But it’s already got legs. But I’m happy to be here.”
Cafe’s mixtape Welcome to Bad Boy came out recently, and he’s working on a sequel.
“The part two is gonna be all original. That’s how you gotta do it, because now it’s a recession, but it’s a drought for good music. I’m not gonna leave the people to look elsewhere for salvation. I gotta give them what they need: East Coast music.”

